What is a “Product” from a marketing point of view?

From a marketing perspective, everything is a product. And for a product to marketable, all aspects, such as packaging and distribution, need to be in place. Only then can we start the storytelling and use Social Media. Continue reading What is a “Product” from a marketing point of view?

Does gender matter in food and management?

Iceland is widely known as a model country when it comes to gender equality. The first Equality Act was enacted in 1976, the country scores high in international audits on gender equality and the government has set gender equality at the forefront of its foreign policy. Iceland is one of the countries that has set gender balance rules for corporate boards. Icelandic farmers have also … Continue reading Does gender matter in food and management?