Biodiversity, Blog, Brand, butter, Environment, Food business, Food history, Food producers, Heritage breeds, Iceland, Icelandic butter, Marketing, Marketing strategy, Nordic Food, Slow Food, Strategy

The Icelandic Butter Dilemma

The most expensive butter in the world is ten times more expensive than Icelandic butter. And the Icelandic butter is equally good or better. How can this be? Continue reading The Icelandic Butter Dilemma

Svavar HalldorssonJanuary 23, 2020

Biodiversity, Blog, Brand, Carbon neutral, Environment, Food business, Food producers, Iceland, Marketing, Marketing strategy, Media, People, Politics, Strategy

Of Green-washing and time bombs

Consumers want to buy ethical and sustainable products from honest companies. They are learning to see thorough Greenwash. Companies must act to that if they want to survive. Continue reading Of Green-washing and time bombs

Svavar HalldorssonDecember 16, 20191 Comment

Blog, Brand, Food business, Food producers, Marketing, Marketing strategy, Media, Social Media, Strategy

Can Social Media be a useful tool to market specialty foods?

Social Media can be a great tool for marketing food products, especially for small producers. But it needs to be done in a smart way the through a well planned strategy. Continue reading Can Social Media be a useful tool to market specialty foods?

Svavar HalldorssonNovember 14, 2019November 10, 2019

Svavar Halldorsson

A Foodie with skills, experience and excellent track record in food related management, consulting, PR and media.

Category: Brand

The Icelandic Butter Dilemma

Of Green-washing and time bombs