The most expensive butter in the world is ten times more expensive than Icelandic butter. And the Icelandic butter is equally good or better. How can this be? Continue reading The Icelandic Butter Dilemma
Consumers want to buy ethical and sustainable products from honest companies. They are learning to see thorough Greenwash. Companies must act to that if they want to survive. Continue reading Of Green-washing and time bombs
Waste plastic in nature has been a big topic of discussion lately. But is it a problem and if so, why? The answer is simple. Yes, waste plastic in nature is a problem! Mostly because of the sheer scale and ever-increasing use of plastic. Every year, 358 million tons of plastic are produced in the world. Of that, about 60 million tonnes is produced in … Continue reading Is plastic a real problem?
Social Media can be a great tool for marketing food products, especially for small producers. But it needs to be done in a smart way the through a well planned strategy. Continue reading Can Social Media be a useful tool to market specialty foods?
The last Mcdonalds was closed in Iceland in 2009. The nation ranks the third healthiest in the world according to Bloomberg, with the best diet according to BBC. Continue reading Is Iceland the world’s Fast Food ́s Death Row?