The most expensive butter in the world is ten times more expensive than Icelandic butter. And the Icelandic butter is equally good or better. How can this be? Continue reading The Icelandic Butter Dilemma
Consumers want to buy ethical and sustainable products from honest companies. They are learning to see thorough Greenwash. Companies must act to that if they want to survive. Continue reading Of Green-washing and time bombs
Social Media can be a great tool for marketing food products, especially for small producers. But it needs to be done in a smart way the through a well planned strategy. Continue reading Can Social Media be a useful tool to market specialty foods?
From a marketing perspective, everything is a product. And for a product to marketable, all aspects, such as packaging and distribution, need to be in place. Only then can we start the storytelling and use Social Media. Continue reading What is a “Product” from a marketing point of view?