Consumers want to buy ethical and sustainable products from honest companies. They are learning to see thorough Greenwash. Companies must act to that if they want to survive. Continue reading Of Green-washing and time bombs
Waste plastic in nature has been a big topic of discussion lately. But is it a problem and if so, why? The answer is simple. Yes, waste plastic in nature is a problem! Mostly because of the sheer scale and ever-increasing use of plastic. Every year, 358 million tons of plastic are produced in the world. Of that, about 60 million tonnes is produced in … Continue reading Is plastic a real problem?
Is Icelandic agriculture carbon neutral? Since 1990, the climate change countermeasures of Icelandic agriculture is 730.000 tons. The release is 616.000 tons.. Could you claim that all Icelandic agricultural products are zero-carbon delicatessen? Continue reading Is Icelandic agriculture carbon neutral?
From a marketing perspective, everything is a product. And for a product to marketable, all aspects, such as packaging and distribution, need to be in place. Only then can we start the storytelling and use Social Media. Continue reading What is a “Product” from a marketing point of view?