Social Media can be a great tool for marketing food products, especially for small producers. But it needs to be done in a smart way the through a well planned strategy. Continue reading Can Social Media be a useful tool to market specialty foods?
From a marketing perspective, everything is a product. And for a product to marketable, all aspects, such as packaging and distribution, need to be in place. Only then can we start the storytelling and use Social Media. Continue reading What is a “Product” from a marketing point of view?